As I discovered when I first traveled to South Korea and Japan a few years ago, the popular music industry in East Asia is vast. And yet, despite this vastness, surprisingly little East Asian popular music makes it to the United States. South Korean band TVXQ is something of an exception. With their high-energy mix of hip-hop, R&B, funk, and a few other disparate elements, TVXQ has developed the world's largest official fan club, and is even making some headway on the American West Coast. While their music, like the song
Rising Sun, is not quite my cup of tea, I can see why their appeal is spreading.
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